Clik here to view.
Nike Outfits for the World Cup
Do you remember Umbro? Umbro was a very popular brand on soccer fields in the twentieth century, but it seems …Continue reading →
View ArticleClik here to view.
Lululemon’s Marketing Strategy
Over the past ten years, women’s athletic apparel retailer Lululemon has grown from a single store in Vancouver to 120 …Continue reading →
View ArticleClik here to view.
Non-Lemon Lululemon
Retail brands like Nike, Gap, and Nordstrom are looking to duplicate Lululemon’s sales efforts. Lululemon was founded in 1998 by …Continue reading →
View ArticleHigh-Tech Slurpees: The Technology Innovations Soon to Arrive in 7-11 Stores
In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …Continue reading →
View ArticleThe Real Superstar on the Field Might Be AI that Can Predict Sports Injuries
Call it Dr. App. Artificial intelligence (AI) is getting new uses in, and on, the field, literally, such as predicting, …Continue reading →
View ArticleLeveling the Playing Field: The Rise of Female Sports Fans in South Korea
In football (soccer) stadiums across the United States, England, and Australia, female sports fans take up as little as one-quarter …Continue reading →
View ArticleBundling Up: Assessing the Efficacy of Bundling Strategies for Streaming...
Faced with vastly increasing numbers of streaming services, together with the ubiquitous presence of social media, conventional entertainment studios are …Continue reading →
View Article